2025 WNBA All-Star

At W All-Star Weekend in Indianapolis, we built a world around our iconic Nike athletes, A’ja, Sabrina, and Caitlin, while ushering in the next generation of hoopers, hosting Nike X3, a first of its kind 3x3 high school basketball tournament. This competition was the ultimate expression of Nike’s grassroots-to-greatness blueprint, providing six teams a bespoke platform to prove who had the hottest hand of them all. Our space included a fully custom court, retail pop-up, styling suite, 2K gaming lounge, tunnel walk, various partner activations with JD Sports, Foot Locker, and DSG, social reactives and Nike’s biggest ever single athlete out of home for Indy’s own, Caitlin Clark.